The UK betting giant, Ladbrokes has announced that it has signed a content deal with Williams Interactive. WMS will be supplying its full library of games to Ladbrokes and this will see Ladbrokes players having a wide selection of games to choose from.
As part of the deal, WMS will start supplying all of its online games anytime from now and these are expected to be live as from July, 2014. However, Ladbrokes currently offers a wide range of WMS games that are already live since Ladbrokes had previously signed a deal with Scientific Games Corporation, a parent company of William Interactive.
The new deal was made just after WMS shut down its proprietary casino, Jackpot Party. William Interactive said that they are now focusing in licensing its games to other online casinos and this decision has made its proprietary casino to be closed. William Interactive further stated that the move is a strategic plan that will certainly yield profitable results.
Jordan Levin, William’s Interactive Managing Director commented,
we have partnered with a UK leading betting firm thereby expanding the reach of our catalogue of innovative and unique games and slot themes, this surely makes it an exciting move.
“We hope that the players of Ladbrokes will enjoy the omin-channel that gives access to a variety of slots since they have already enjoyed some of our themes from our portfolio.
Richard Poole, Ladbrokes Digital Head of Product further commented,
The expansion access of the themes is an exciting opportunity for us and this deal extends the enjoyment of players to access a variety of games both online and on mobile devices. Its wide array of games such as Double Money Burst and Colossal Reels are already popular with many players across Europe and this deal will also provide new casino options for our players.