PartyPoker was once one of the top online poker websites in the world but has dropped off the radar during the last few years. Towards the end of 2015, PartyPoker has been undertaking a series of measures to reclaim lost ground.
Tom Waters, the head of poker for PartyPoker stated that he and his team are working to resurrect the brand even as it battles aggressive competition on a daily basis. The website recently rolled out its Poker for the People campaign under which it has introduced a number of changes to its website in a bid to bring players back to its site.
The changes in the site have focused on making the gaming experience more friendly and fair. It has increased the communication between the site and its players, blocked third-party tools on its new poker room and revised its VIP loyalty program, renaming it to Loyalty 2.0. Other new measures include the introduction of an improved schedule for its Power Series tournament. One of biggest changes the website has made is to revoke the policy to charge players fees to withdraw funds from payment gateways which had upset many players in the past.
In a statement, Tom Waters head of poker PartyPoker said,
Firstly, we realized that, as a company, we had made some mistakes in the past and perhaps neglected our players. This led to a detailed review of the business and we looked to see where PartyPoker could fit into the marketplace and offer something back to the players. Partypoker has had its problems over the last few years but it looks like we are now heading in the right direction and players are warming to the changes that we are making.
PartyPoker is currently ranked fourth in the list of the top online poker websites in the world and is placed behind PokerStars, Full Tilt Poker and iPoker. Waters has said that the government regulation of the industry has been the biggest challenge for the website as country now has individual licensing norms and rules to protect its player pools. PartyPoker has also recently opened up its website to grey markets where citizens are not prohibited from gambling online.
According to Waters, more states in U.S are likely to allow regulated online gambling in the coming months. He has also said that it would ideal if the European nations, Spain, France and Italy share poker liquidity as it would help expand the market significantly.
Waters has also predicted a consolidation in the online poker industry saying that he expects only six major websites to survive during the next 18 months as the smaller ones will need to merge in order to survive this competitive market.