{"id":2285,"date":"2018-05-22T09:30:31","date_gmt":"2018-05-22T09:30:31","guid":{"rendered":"https:\/\/www.top10pokersites.net\/?p=2285"},"modified":"2018-05-22T09:30:31","modified_gmt":"2018-05-22T09:30:31","slug":"pokerstars-events-to-be-franchised-in-asia-by-international-entertainment","status":"publish","type":"post","link":"https:\/\/www.top10pokersites.net\/news\/pokerstars-events-to-be-franchised-in-asia-by-international-entertainment","title":{"rendered":"PokerStars Events To Be Franchised In Asia By International Ent"},"content":{"rendered":"
PokerStars is steadily growing its Asian presence<\/a> and this time the online poker giant is partnering with a Hong Kong-listed company to grow its live events and poker rooms in the region.<\/p>\n PokerStars\u2019 parent company The Stars Group<\/strong> recently confirmed via a filling that they have inked an agreement with publicly listed International Entertainment Corp. to offer the PokerStars brand in Asia. <\/p>\n According to the deal, International Entertainment\u2019s subsidiary Lucky Genius Limited<\/strong> will be the sole company that will have the rights to franchise and hold PokerStars-branded events and launch PokerStars-branded poker rooms in various Asian countries.<\/p>\n The deal follows PokerStars\u2019 aggressive push in the Asian region, recently highlighted by its entrance in the Indian market<\/a>. In April, PokerStars officially launched PokerStars India via the PokerStars.in<\/strong> website where Indian players can now finally play amongst themselves and bet in their local currency.<\/p>\n PokerStars has had its eye on the Asian market for the last few years and in 2017, the brand held the very first PokerStars Festival in Asia at the Paradise City Hotel & Resort<\/a> in South Korea.<\/p>\n PokerStars has had a very turbulent time in China in the last few years. In 2013, they entered a partnership with Melco Crown Entertainment<\/strong> to launch a PokerStars-branded poker room inside City of Dreams of Macau<\/strong>. However that poker room was shut down earlier this year after Melco Resorts & Entertainment confirmed that they closed the poker room because it turned out not as profitable as expected.<\/p>\n In 2015, PokerStars sponsored APPT Nanjing Millions<\/strong> was shut down by the Chinese authorities when police raided and cancelled the poker tournament. Although PokerStars\u2019 Asia Pacific Poker Tour<\/strong> (APPT) continues to deliver well in other destinations like Macau and South Korea, the APPT Nanjing Millions back in 2015 was one unfortunate incident for the brand.<\/p>\nPokerStars\u2019 Presence in China<\/h2>\n
Enter International Entertainment<\/h2>\n