Phil Hellmuth Inks Online Poker Sponsorship Deal with RSI

Summary:
- Rush Street Interactive has partnered with 17-time World Series of Poker champion Phil Hellmuth.
- Hellmuth will serve as both a brand and content partner, bringing his expertise to RSI’s casino, sportsbook, and poker services.
- This partnership marks a key milestone in RSI’s growth and expansion.
Rush Street Interactive (RSI) has unveiled a significant partnership with 17-time World Series of Poker bracelet winner Phil Hellmuth.
The agreement marks a new chapter in the company’s expansion.
Brand and Content Partner
Hellmuth, known for his iconic “Poker Brat” persona, will be both a brand and content partner. He will use his expertise and charisma to elevate RSI’s online casino, sportsbook, and poker platforms.
The deal will feature exclusive VIP events. Hellmuth will take seven BetRivers VIPs to the Super Bowl in New Orleans, followed by meet-and-greets at Rivers Casinos in Philadelphia and Chicago.
The partnership also has global ambitions, with Hellmuth excited about RSI’s growth across North and South America.
As part of the deal, Hellmuth will also participate in RSI-owned productions like the BetRivers Network and “Poker Night in America,” promising exclusive player experiences.
Hellmuth’s involvement with “Poker Night in America” will also be elevated. New episodes are scheduled to film at Thunder Valley Casino in March.
Hello @BetRiversCasino! pic.twitter.com/Rf686WoIwg
— phil_hellmuth (@phil_hellmuth) January 14, 2025
Hellmuth expressed his excitement about the partnership, noting,
The new ambassador deal with BetRivers is a long time coming!
The 60-year-old explained that he has been waiting “for the right partner for a ‘front of hat deal’” online for over a decade.
Many companies have approached me for the last 12 years, and I was close to signing with some other massive online casinos/poker rooms. BetRivers was the right fit for me.
Hellmuth’s connection to RSI runs deep, as he was also an investor in dMY Technology Group, which facilitated RSI’s reverse merger in 2020.
After reflecting on his long-standing relationship with the company, Hellmuth said,
Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me. Ever since meeting the Rush Street Interactive executive team in 2012, I’ve been a fan. BetRivers is a publicly traded company with a valuation of $3.15 billion. It’s in many states in America, Canada, and South America, with strong growth in Mexico, Colombia, and Peru—and soon, hopefully, Brazil.”
Long Sponsorship Career
For years, Hellmuth has been a fixture in the poker world. He has built a successful sponsorship career by leveraging his brash and colorful personality to secure deals across various industries.
He first rose to prominence as an ambassador for Ultimate Bet during the poker boom of the 2000s but left after the company was involved in a cheating scandal.
Despite being one of the top free agents in online poker, Hellmuth didn’t sign a new deal, instead representing brands ranging from the Aria Casino to the Bitcoin Latinum platform and the Breinfuel energy drink.
His entrepreneurial spirit extends beyond poker, with Hellmuth aiming to amass billions by age 75.
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