Indian Poker Rooms Witness Traffic Spike As 21 Day Lockdown Begins
In response to the COVID-19 virus spreading wildly around the globe, India has called for more stringent measures to quell the pandemic in their country.
Multiple states have imposed a lockdown and have asked their residents to stay at home.
With millions of people stuck at home, having nothing to do, online poker websites have witnessed a surge in traffic and are likely to witness new player sign-ups in the coming weeks.
The Prime Minister announced a 21 day mandatory lockdown on March 24. This new quarantine lockdown will now be imposed throughout the country encouraging greater social distancing. Many Indians are therefore compelled to stay home and a lot of them will be looking to make money from home. Online poker is one of the ways where players have a chance of boosting their bankroll.
India’s online poker industry is a beneficiary of the lockdown measures. Varun Ganjoo, the Marketing Director for PokerBaazi, has reported that their site’s traffic has risen 25% in the last week, with transactions also rising by 20%. PokerDangal has also received 15% higher traffic: from the average 5,000 daily customers, the number is now 6,500 daily customers, with higher screen times, from the average two and a half hour gaming session now up to four hours.
Online poker has witnessed an increase in popularity during the last couple of years as international poker operators like PokerStars and the WPT have brought their brand into India. This downtime will cause both international and domestic poker rooms to come out with exciting offers to attract as many new players as possible.
Online Poker Training Spikes, Fantasy Sports Falters
As more Indians begin their foray into online poker, many are beginning to dip into training sites for poker as a way of being more productive in their down time. A poker training site, Big Stack Poker University, has reported that their user base has increased by 10-15% in just the last week.
While online poker may be rising in India, other gambling niches are beginning to lose their luster among a user base primarily based at home. The customers of fantasy sports, in particular, have decreased in light of numerous cancellations of major sports events. With no sports events to bet on, many punters are now moving to where the action is, which as of right now, is online poker.