888Holdings Set To Roll-out New ‘Poker 8’ Platform

Last Updated on March 21, 2019 Author:Adrian Sterne

888Holdings, the parent company of 888poker is looking to turn around the fortunes of its online poker business.

The company recently released figures for its iPoker performance in 2018 which showed that 888poker suffered a 37 percent decline in online poker revenues.

888poker is looking to provide its players with a better overall experience by introducing a number of changes going forward.

The first major change is the rollout of its new platform called ‘Poker 8’. The company has confirmed that this will be a phase wise roll-out across all locations and will take a few months to complete.

The first part of the roll-out will see 888poker tables being updated for desktop users. This upgrade will result in a more sleek design, better graphics and an improvement in functionality. Multi-table players will be happy to learn that the new platform will make it easier for them to transition between tables.

The next few phases of the roll-out will see changes being made to the lobby as well as the mobile offering. These will include improved graphics and better overall functionality. The Poker 8 platform will be made available to all new customers.

Customer Feedback Sought

It is always a risky proposition when major changes are made to an online poker platform but 888Holdings remains confident that these changes will benefit their players in the long run. One thing is certain is that 888poker players will take to social media to express their opinions very soon.

In a statement, Guy Cohen, senior vice-president of B2C for 888 Holdings said

Over the coming months, all players will benefit from additional upgrades and improvements to our next generation poker platform and we’ll be taking on board customer feedback about the new features. Once the roll-out is complete, we believe our best-in-class platform will offer the most entertaining and engaging experience on the market.

888poker will look to take player feedback and then make necessary tweaks to its new poker platform and deliver a much improved poker experience. The second biggest online poker room in the world is facing increasing competition from the likes of PokerStars and partypoker and these changes are expected to help strengthen their offering.

It will be interesting to see how 888poker players react to the new changes and whether these changes are enough to bring in new players and boost 888poker’s online revenues in 2019.

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